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Culture is in the eye of the beholder: using metaphoric representations of cultural values to enhance consumer digital engagement

- Suseno, Yuliani, Nguyen, Doan T.

Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities

- Hook, Margurite, Kulczynski, Alicia

The link between customer satisfaction and loyalty: the moderating role of customer characteristics

- Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried P., Feistel, Matthias S. G.

The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector

- Kwan, Rebecca, Carlson, Jamie L.

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